How Does Marketing Relate to Stocks?
- 34 Comment
Well, the answer is not that easy, so lets just think about one part of it.
There is a group of business people out there known as Stock Promoters. It is their job to help publicly traded companies with little to no volume on their stocks gain attention in the trading world.
I bet you are already thinking that this can go two ways (at least) right? So let’s think about it.
When a Stock Promoter is hired to help a company market it’s stock to traders and investors who’s best interest is in mind? We would like to think both right? May be the company is quietly increasing its net worth and its profitability ratios are outstanding and its management is top notch…etc. In this case its to the benefit of both the investor and the company. Obviously this company was just not on the right persons radar and never got noticed.
On the other hand, what if the company is not so hot? What if the company ‘knows’ it too. but they hire a Stock Promoter anyways and instead of helping a company get deserved recognition, he/she is pumping ill-deserved hype into the market for a company in which no one in their right mind should invest. This hype drives the price unrealistically high and it inevitably falls, and hard.
So, there are just two of the many dilemmas faced when looking at a stock that is being promoted by a Stock Promoter. It all comes down to personal research, some marketers are out there to do good and some are out to make a buck just like every other industry. Do your research and you won’t get burned.
This was a short post because I wanted to leave a lot to the imagination. If you are a marketer, think about the different ways there are to promote a stock. If you are an investor/trader do the same, but with a Caveat Emptor attitude.
I’d love to hear the thoughts of my readers, please leave a comment if you have any stories to share on this subject.
34 Comments on this post
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romantic gifts said:
You might also try reading the “The Bogleheads’ Guide to Investing” by Taylor Larimore, Mel Lindauer, Michael LeBoeuf, and John C. Bogle. Mr. Bogle was the founder of The Vanguard Group.
January 30th, 2010 at 6:53 am -
fitness lady said:
A stock market analyst figures the probabilities that two related stocks, A and B, will go up in price?
February 3rd, 2010 at 5:06 am -
tooth whitening said:
I think the points mentioned will prove effective for Ben. I think he should also consider Bookmarking viral count-downs, or lists like “The Ten Strangest Pictures Captured on Vacation” on popular sites such as Digg and Reddit.
March 11th, 2010 at 2:16 am -
tooth whitening said:
Where does Twitter fall in all this? Does Twitter qualify as a social networking site? If so, I notice it’s not mentioned in this piece.
March 11th, 2010 at 2:17 am -
Luxury Gifts said:
Royalty free and “free” are not the same thing. Take your own photos (we’ve started to do that) or use photos from Flickr under the Creative Commons license for free.
March 29th, 2010 at 5:31 am -
fitness lady said:
Well, it is not really about money–it is about assets, and liabilities, and the stability that comes from long-term investment in a community.
April 2nd, 2010 at 12:02 am -
tooth whitening said:
One thing that nobody talks about John is what happens when a company starts blogging and then stops. What sort of damage would that do to their brand in the market?
April 23rd, 2010 at 5:57 am -
tooth whitening said:
This is not for the little guy because if you do not get in at RL,NL,GL you are not even qualified to earn unless you can get 4 GL people. Another reason to pressure people to come in at GL. If you do not get in at a leadership level, you have 10 days to achieve it and then it doubles like in most companies.
May 2nd, 2010 at 10:10 pm -
Luxury Gifts said:
I can’t see why Shutterstock is more liked for the average blogger - iStockphoto is a LOT less expensive - you can buy photos/graphics from just 2 bucks which are quite acceptable for web use. But even their higher res pics are less expensive.
May 5th, 2010 at 1:16 am -
promotional merchandise said:
They’re who a lot of big-named corporations use (such as Microsoft (many of their wallpapers for Windows have been obtained from Corbis), National Geographic, et al). I’m not sure if I can leave a link here, so just type in “Corbis Images” into Google and it’ll come up.
May 6th, 2010 at 4:29 am -
flowbee said:
A Stock Market is a place where you can invest in companies and hopefully make a profit by trading shares with other people.
May 25th, 2010 at 9:25 am -
flowbee said:
Hi I’m just getting started in the Affiliate programs world. Had some small success promoting stuff on facebook and am trying to branch out some.
June 2nd, 2010 at 9:17 am -
glamour images said:
This means everyone can invest in this company if they want to. When you want to buy a portion of a company you need to buy a share.
June 2nd, 2010 at 10:22 am -
Romantic Personalized Gifts said:
The structure of a business would depend on what the business is doing. While the first three can apply to almost anything, something that’s a non-profit is not likely to be in the same line of business as a for-profit…
June 10th, 2010 at 5:57 am -
tooth whitening said:
In this podcast I talk about my comment on digital photography school related to micro stock photography. I also talk about my series on the rise of the new media photographer.
June 25th, 2010 at 10:49 pm -
Jessica Web Design Tips said:
Basically for each trade, one person is buying and the other is selling. They have opposite opinions on the same asset. One thinks it is going up the other thinks down.
July 1st, 2010 at 5:55 am -
tooth whitening said:
I have been comment marketing since about five days in and quickly noticed the traffic that came into my website from the sites on which I commented.
July 2nd, 2010 at 1:23 am -
glamour images said:
U.S. stocks jumped in early trading Monday after China decided to loosen its currency, but that initial euphoria faded by day’s end, as traders and investors grew skeptical that Beijing’s conciliatory gesture.
July 2nd, 2010 at 3:41 am -
promotional merchandise said:
Online Marketing Blog has been using stockpot for the past 3-4 years but after seeing this poll, we’ll check out Shutter stock. In fact, I ran into the Shutter stock booth while at the SSW Interactive conference and shared the good news in person. There was a photo booth within the exhibit booth (with props) that was very popular with conference attendees.
July 2nd, 2010 at 4:03 am -
fitness lady said:
Theoretically the stock market should reflect a market economy. However, because of investors’ expectation the stock market is a leading indicator of the economy.
July 5th, 2010 at 8:41 am -
Romantic Personalized Gifts said:
The structure of a business would depend on what the business is doing. While the first three can apply to almost anything, something that’s a non-profit is not likely to be in the same line of business as a for-profit..
July 12th, 2010 at 10:52 pm -
magazines said:
I think the points mentioned will prove effective for Ben. I think he should also consider Bookmarking viral count-downs, or lists like “The Ten Strangest Pictures Captured on Vacation” on popular sites such as Digg and Redd it.
July 13th, 2010 at 5:01 am -
tooth whitening said:
I am doing 2 years MBA in marketing management and need a topic for internal project work. I would like if its related to IT or international marketing. Thanks
August 1st, 2010 at 11:01 pm -
Jessica Web Design Tips said:
It does reiterate that the economy is not bouncing back as much as we would hope,” Ryan Detrick, senior technical strategist chairman of Schaeffer’s Investment Research, said of the beige book.
August 2nd, 2010 at 6:30 am -
Jessica Web Design Tips said:
Investors weren’t surprised by the Fed report, but they also didn’t like hearing their own downbeat assessment of the economy confirmed by the central bank.
August 2nd, 2010 at 6:30 am -
magazines said:
It all comes down to personal research, some marketers are out there to do good and some are out to make a buck just like every other industry. Do your research and you won’t get burned.
August 3rd, 2010 at 12:07 am -
corporate gifts said:
We would like to think both right? May be the company is quietly increasing its net worth and its profitability ratios are outstanding and its management is top notch…etc.
August 3rd, 2010 at 12:16 am -
flowbee said:
The stock market has started August with a huge rally after economic and earnings reports from around the world revived investors’ faith in the global recovery…
August 3rd, 2010 at 5:23 am -
glamour images said:
we often form alliances with other organizations or people who can bring value to the table. The value might be an exchange of services between two parties….
August 3rd, 2010 at 5:41 am -
fitness lady said:
Place a buy order via your broker or Internet brokerage account, specifying the price at which you want to buy.
August 4th, 2010 at 6:01 am -
Christmas Dresses said:
If you do not get in at a leadership level, you have 10 days to achieve it and then it doubles like in most companies.thanks for searing..
August 25th, 2010 at 11:24 pm -
Jessica Web Design Tips said:
I can’t see why Shutterstock is more liked for the average blogger - iStockphoto is a LOT less expensive - you can buy photos/graphics from just 2 bucks which are quite acceptable for web use. But even their higher res pics are less expensive.
September 2nd, 2010 at 12:43 am -
fitness lady said:
A successful person in stocks markets keeps an eye always over the rise and falls of stocks in the market and then immediately puts out the trick to get in for selling or buying them.
September 2nd, 2010 at 6:17 am -
magazines said:
In fact, I ran into the Shutter stock booth while at the SSW Interactive conference and shared the good news in person.thanks..
September 3rd, 2010 at 5:55 am
