What is holding back your success?

In the seemingly never ending quest to determine why business owners are either failing completely or failing to live up to their potential there is an equally never ending supply of advise, e-books, etc.. to “fix” the problem.
The REAL problem though, is that most people spend enormous amounts of time trying to learn how to get more leads or convert more prospects instead of focusing on the issue at hand. That is, why they are not converting or getting as much traffic as they should be. I’m not saying education is not important, IT IS!! But, no matter how much you learn, if you do not implement your new found knowledge correctly, you are wasting your time (and money).
Ok, so what am I on about? Well, the main thing holding back success for most people is not knowing where your constraints lie. Think of it as a bottle-neck effect. If a business owner is focusing on driving traffic to a site, but has not thought about how effective the site is at converting that traffic, all that effort is wasted. This is an example of what is known as a constraint.
It is your constraints that keep your business from being a success and targeting your constraints may be easier than you think…or harder.
If you are looking for a magic check to fall out of the sky just because you implemented some piece of advise or some tactic you found in an ebook, you’re kidding yourself and you won’t find that here.

Finding your constraints can be misleading some of the time.
If you own a car wash and you are doing everything right on the service end, ie: the cars are always cleaned properly, on time, and at a reasonable price, you likely have a line down the street of people waiting to get their cars washed. However there are only so many hours in the day, so you can’t service all the customers in line.
So constraint hunting you go, looking for the bottleneck that is slowing down production.
You see that the guy that vacuums the carpets before the car is sent through the wash spends a lot of his time going over areas he has already cleaned and walking around the car over and over touching up here and there. So, you talk with your employee and since you are the boss (and an expert at vacuuming) you show him how to vacuum in the most efficient way possible so he can get the cars though to the wash tunnel faster, you even get a new high end vacuum to help him do his job better.
You expect that there will be many more cars getting washed, now that you have schooled your employee and bought him some fancy equipment, but your numbers are showing no change.
So, again you talk with the employee thinking the problem must still lie with him, when you see that now there is a bunch of cars vacuumed and ready to be washed piled up at the entrance of the wash tunnel. Then it hits you that your REAL constraint was not the employee, but that the tunnel only services one car at a time. No matter how many cars are prepped, only one can be washed at any one moment.
Now, realizing the constraint, you upgrade to a multi-stage wash tunnel and suddenly your throughput is keeping up with your demand and your profits are skyrocketing.
This is an example of a Rational Constraint and the lesson here is that your constraints may be very easy to fix, the key is properly identifying them.

Finding your constraints will be the turning point for your business and will allow you to finally unlock your potential.
Rich Schefren is a guru to the gurus in internet marketing, he has helped many internet marketers and business owners make millions though his teachings.
Get his New Report called “The Uncertainty Syndrome” and learn more about finding and eliminating your constraints.
Also, be sure to read his Internet Business Manifesto. This report is one of the most downloaded business PDF’s in history.